A deep dive into our Kijiji Autos data revealed some important insights. But the big one was, We actually sell our used vehicles for less.
While you can go to our website anytime to look at our current used vehicle listings, Sun Valley Nissan also “syndicates” that information to a third-party provider (i.e., Kijiji Autos) to give us broader reach among consumers who are looking for a used vehicle.
Kijiji Cranbrook, as many of you already know, is a robust market place for used items of all kinds. However, it’s especially active when it comes to people shopping for used cars and trucks.
With literally dozens of private vehicle listings being added daily, combined with nearly every franchised dealership in Cranbrook on the site, consumers can easily shop or search over 1,000 used cars and trucks with just a few simple clicks.
Recently, we asked Kijiji Autos to provide us with some feedback concerning our used car listings and their performance relative to other dealers. We won’t bore you with all the data we combed through, but one chart really caught our attention.
What it very clearly pointed out was that we typically sell our used vehicles for less than other dealerships in our market. Our median sale price was just over $15,000 while the median sale price for all other dealerships on Kijiji Cranbrook combined was just under $20,000.
For the record, private listing are not included because Kijiji has no way of knowing when a vehicle is sold privately. However, with dealer listings, the vehicle in question will be marked sold and removed from the listing service.
Obviously there are a lot of factors related to used vehicle pricing and the vehicle itself, but the numbers don’t lie. If getting a safe, reliable used vehicle that doesn’t break the bank is your goal, we encourage you to shop our selection on Kijiji or right here on our website.
We actually do sell for less!