Another record year in the auto industry with 1.948 million new cars sold across Canada in 2016
Nissan Rogue tops Toyota RAV4 and Ford Escape sales figures in December
December is usually a tough month in the car business as other retailers ramp up their advertising and take the lion’s share of consumer dollars ahead of the Christmas gift-giving holiday.
The car industry in Canada played very close to script for the most part, but the seasonal effect didn’t prevent it from beating its previous annual sales record by nearly 500,000 new vehicles, reaching a fresh milestone of 1.948 million vehicles sold.
That was good for a respectable 2.6 per cent increase versus 2015’s new car sales figures, a bellweather indicator for consumer sentiment as a whole.
Auto News Canada (ANC) reported that while the Ford F-Series stood alone as Canada’s top-selling nameplate overall, the Honda Civic notched its 19th consecutive year as Canada’s top-selling passenger car. Its total of 64,552 sales gave it a comfortable lead over its closest challenger, the Hyundai Elantra (48,875).
However, all manufacturers noticed considerable downward pressure on sedans as consumers turned their attention to compact crossovers and SUVs.
In fact, compact CUVs continue to move up the top-sellers chart, ANC reported, with the Toyota RAV4 displacing the Ford Escape as the segment’s top seller, though both were outsold by the surging Nissan Rogue in December.
“We believe that the new Rogue is going to move into a stronger position in 2017,” said Brandon Laurie, sale manager of Sun Valley Nissan in Cranbrook. “The Rogue is a high quality vehicle with great looks and really good safety technology, and we think car buyers in Cranbrook are going to like what they see and feel once they try one.”
Laurie went on to remind prospective car buyers that it makes a lot of sense to try out a number of competing products because what’s right for one customer may not be right for another.
“Sometimes what the public perceives as the best vehicle is more a matter of taste or even status in certain markets,” Laurie added, but he doesn’t refute the idea that increased sales are an endorsement.
“In many ways the customer is always right, as the saying goes. But it’s still really important to look at your options before deciding to go with the flock or choosing the vehicle that really stands out for you,” Laurie continued.
Clearly, it was his way of saying that he believed the new Nissan Rogue is poised to enter — if not yet spoil — the party for the RAV4 and the Ford Escape in the months ahead.
No doubt everyone will be looking to see if 2017 shapes up to be an even better year than last, especially in this hotly contested segment. Stay tuned for more.