Alisha has been working with car shoppers in Cranbrook for more than 25 years, helping those who want to make their desire for a new a vehicle a tangible reality. She started her automotive finance career with Cranbrook Mazda, and soon went over to Millennium Ford, where she worked for 18 years. Her empathy for customers and community members who need a hand overcoming hurdles is practically legendary. She recently initiated a campaign to help Cranbrook’s homeless population with “small acts of kindness.” Plus, she’s revered for her professionalism and discretion in performing credit checks and securing financing for customers. Her deep experience has led her to hold one fundamental principle: “Unless I’ve walked a mile in someone else’s shoes, I don’t judge anyone.” Alisha credits her ability to make quick connections with customers for her success in the business office. She’s married and has two grown children, ages 33 and 27. In her spare time, she loves to travel and admits to having an insatiable purse fetish.